Interview with… Bronwyn from Pattern Postie!

It’s time to meet another of our fabulous Indie Pattern Month sponsors, Pattern Postie, who is sponsoring the Dresses sewing contest.

Bronywn joins us for the second year sponsoring Indie Pattern Month, last year we were excited to be able to give away two Ottobre magazines from her online store. 

Want to know learn more about Pattern Postie? Read on!

Hi Bronwyn! We were really excited when you got in touch with us to be a part of Indie Pattern Month again 🙂

First of all, tell us all a bit about your business. How would you describe your style/aesthetic?

My business Pattern Postie is a website selling sewing patterns and magazines (and the odd bit of ribbon and buttons). I sell all the latest patterns and also a large range of recently out of print patterns.

My personal style would be vintage and handmade, they have a special something that you just don’t find in most modern mass produced items.

How did your come up with the name for your business?

I wanted a name that had a nice ring to it and made it clear what the business is about so I brainstormed a list and decided on Pattern Postie.

We’d love to know the story behind your business. What inspired you to create a store and sell patterns? How did it all start?

While shopping for patterns and my boy (who was under one) grizzled the whole time I was looking through the books, when I finally got to the counter all the patterns on my list were sold out. I went home to buy them off the internet and to my surprise no one was doing it. Then I got completely obsessed with making a website and just went for it.

I have always loved sewing patterns and have a huge collection of vintage ones, it was just a perfect fit for me.

Bronwyn’s dad “teaching” her how to sew (awwww!)

And looking forwards, where would you like your business to be in five years time?

I don’t really know I just take it one day at a time. It would be nice to extend my sales overseas as I sell a lot of patterns that can be tricky to find elsewhere. In five years my kids will both be at school and it would be nice to have better “business hours” at the moment I often answer emails and process orders after the kids are in bed.

How do you decide what to stock?

I stock the full range of all the major brands. With the independent brands I tend to look at what people are requesting and look at those first. With the trim and buttons I buy what takes my fancy and hope other people will like it as well!

A small selection of the gorgeous buttons, trims and zippers from the Pattern Postie store

What do you find is most popular with your customers?

The out-of-print Vogue patterns are very popular as they are a great price and very hard to find. The Burda magazines are also a great seller I post those all around the world.

And what is your favourite of everything in your store?

I love the Ottobre magazines, they are a fantastic magazine for inspiration and you get all the patterns included.

Where do you do all your work? Reckon you can share a photo or two with us, so we can have a sneak peek at your workspace? 😉

Bronwyn in her old sewing space

I keep getting more and more patterns so my office is completely full. My sewing space which used to be in my office has now moved into my husband’s garage!

Who or what inspires you with your business?

My customers do. At first I honestly wondered if anyone would come to the website and buy patterns. It has been amazing to connect with so many people and be involved in some small way in their creations. I just love seeing all the new patterns come out and dreaming about which ones I will sew, unfortunately my sewing time is very limited at the moment!

Bronwyn’s little girl, Renee, does some hand sewing

What tips or advice would you give to someone who was wanting to start their own small business?

My advice is to find something that you love, it can be very difficult at times and so you need that passion to keep you going.

Bronwyn’s contribution to one of the Dresses prize packs is a Jalie pattern of your choice from her store and a gorgeous Zakka ribbon pack, 1 meter each of these 8 super cute ribbons.

Zakka ribbons – part of the Dresses prize pack from Pattern Postie

Thank you so much for talking with us Bronwyn! It’s been fun discovering all the great patterns and notions in your store and learning more about your business and inspiration. We hope you can find some of that precious sewing time again soon xx