Interview with…Pauline of Pauline Alice!

The first of our New To Me sewing contests sponsors is Pauline Alice. Pauline has been creating patterns perfect for your everyday life and for more dressed up events since 2013 and we were thrilled when she agreed to be a part of Indie Pattern Month,.

Want to know a bit of the story behind  and get a sneak peak of her new pattern which is one of our prizes? Read on!


First up, tell us all a bit about your designs.  How would you describe your style/aesthetic?

I would describe my pattern line as feminine and with a hint of retro. I’m mostly inspired by the 50’s and the 60’s, with their full skirts, elegant dresses, but I also want my patterns to be easy to wear on an everyday basis. Sometimes the overall design is more modern but the silhouette is always feminine and playful, whimsical.

I think you should have fun with your clothes, even more when you’re the one making them, don’t you agree?

How did your come up with the name for your label?

My full name is Pauline Marie AliceI like that my label could represent me: my name, my nationality (I love that it sounds really french), there is something very feminine about it and dream-like (Alice reminds me of Alice in Wonderland).

We’d love to know the story behind your label.  What inspired you to create and sell patterns?  How did it all start?

It all started with a sewing blog… And because I was not always following sewing patterns, I drafted my own and I loved it. So I started to read about pattern drafting and learn from books, blogs, from a lot of practice as well.

I’ve always dreamed about having a small business related to sewing. As my contract in a regular job was finished, I thought it was the moment to try or never.

I’m still at the beginning and I hope it will keep growing…

And looking forwards, where would you like your label to be in five years time?

Well, I hope it will still be growing! With more patterns to offer! I’ve started 6 months ago, 5 years from now seems so far away… But I really want to see it come true.

What’s your favourite part of releasing a new design?

Without any doubt seeing the patterns made by the seamstresses. It’s amazing to see their versions, they have so much creativity, it’s impossible to find 2 versions identical (even if they are both made in black cotton for example, that’s the great thing about sewing your own clothes).

I love to receive emails with photos from seamstresses wearing their makes, it just makes me so happy!

 Thinking of your gorgeous designs, what’s your favourite of all your designs so far, and why?

That’s a though one! I won’t say it’s like choosing between your children, but almost ; )

I can tell you the one I have more versions of  (which doesn’t mean it’s my favourite), it’s the Camí dress, the shirtdress pattern. It makes for a great basic for me.

But the next – next one (next one is coming soon, I’m talking of the one after that) has a lot of sentimental value, it’s inspired by something my mom wore when she was in her 20’s. It’s in design phase now.

Do you have any new patterns coming out soon?  Any hints you can give us?  (We’re so impatient, haha!)

Well, like I just said, I have a dress pattern coming out at the end of the month (or beginning of Julu). Any hints? Oups, I just said it’s going to be a dress (perfect for summer).

I just wore the test version to a wedding and it’s great!

 Where do you do all your work?  Reckon you can share a photo or two with us, so we can have a sneak peek at your workspace?

I work at home (I am lucky enough to have an office/sewing room). Which doesn’t mean that the diningroom isn’t hidden under fabric and paper 😉

Who or what inspires you, either with your designs or with your business?  (Or both!)

In running my business, I’m inspired by other sucessful sewing pattern designers and business owners in general. My boyfriend is my best support as he is always here and encourages me to keep going and always reach higher.
As for my designs, I love fashion from the 50’s as I told you earlier so that a great inspiration for me. But I also love to watch people on the street, movies, a song, going to the fabric store…

What tips or advice would you give to someone who was wanting to start their own indie pattern label?

Be ready to work a lot and if you love designing, go for it! Being able to do what you love everyday is the best!

Thank you so much for taking the time to tell us more about your indie label Pauline! We particularly enjoyed trawling your Instagram account in search of a sneak peak of the new pattern, hehe!

6 thoughts on “Interview with…Pauline of Pauline Alice!

  1. Pingback: Introducing Pauline, from Pauline Alice | The Monthly Stitch

  2. Can’t wait to see the new pattern. The Cami dress is the best pattern and is definitely my happy dress! It’s fun to wear and the colours in mine add to that fun!


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